GROLSCH BEER SIP & SOCIAL ACTIVATION
Charlie & Sprocket was proud to hit the red carpet at the Toronto International Film Festival with Grolsch Beer Sip & Social Activation. Partnering with Small Company Inc., Charlie & Sprocket was tasked to create an authentic experience that was representative of the Grolsch brand encouraging social engagement with a nod to the excitement of the unexpected.
Sip & Social was all about Grolsch helping new friends & old acquaintances with conversation starters to turn those moments of awkward silence into laughter and cheer. At select restaurants & bars, patrons were offered a Grolsch Sip & Social kit for a chance to find a GOLDEN card and win a TIFF prize pack. Patrons had the option of purchasing 4 Grolsch to complete the Sip & Social experience. A contest was also held online to create another opportunity to win.
From copywriting, logistics and multiple venue management, Charlie & Sprocket helped bring all facets of this fun-filled event to life.
